Jacob sutton instagram

But when we got out there to shoot, it was minus 25 at night. Jake set to work, wiring thousands of LEDs into a white boiler suit which braved the freezing nights in the French Alps. ‘We tried it in the freezer at minus 15 and thought, ‘Well that’s ok’.

Jacob had decided he would shoot a pro snowboarder in action, at night, lit up like a council house at Christmas. The first was a film that would generate four million hits online and establish Sutton Jr’s reputation as the man for elegantly shot man-in-motion imagery. The father and son team have collaborated on every imaginable project over the years.